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Yunos

Yunos is a Berlin men's grooming brand built on “clean performance”: concentrated actives, no questionable ingredients, made in Germany. We created its brand identity and packaging system.

Client

Yunos GmbH

Industry

Consumer Brands

Year

2019

Services

Brand Identity,Packaging

Recognition

Red Dot Award

2020

GQ Magazine Germany

2021

crossroads

monogram

The Goal

Give a clean-performance brand a name and a sign men remember.

Yunos makes men's skincare with highly concentrated actives and nothing questionable. The identity had to carry that philosophy, starting with the name itself.

Y: the crossroads, every decision a man takes on the way to his goals
U: “you”, the customer
NOS: Spanish for “us”, the brand as a partner in his well-being

Together, YUNOS reads as a promise: you and us, deciding well.

crossroads

monogram

CBD-1

CBD-2

products

yunos-male-1

box-1

The Challenge

Minimal enough to feel clean, bold enough to feel like performance.

The packaging had to stand out in a crowded men's care category, work across many formats and stay within strict cosmetic labeling rules.

Black for “performance”, white for “clean”
The Y as a standalone mark that drives recognition
Classic design elements with a contemporary, masculine execution
One system for every shape and material in the range

CBD-1

CBD-2

products

yunos-male-1

box-1

all-products-black

face-cream

face-cream-2

cbd-oil

Yunos

The Result

One consistent look across the range, recognised by Red Dot and GQ.

Packaging system applied across every product and format
Labels compliant with legal requirements, without losing the look
A Y mark that works on its own as the brand's signature
Red Dot Award 2020, Brands & Communication Design
Featured in GQ Germany, 2021

all-products-black

face-cream

face-cream-2

cbd-oil

Yunos

“Products that score points with their minimalist-elegant design and strong wording.”
GQ Magazine

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