Poemi

Reflecting Elegance in Rawness.

An identity that is molded around the rawness of its products and manifests sustainability within the collaterals. The palette and distinctive elements are created to reflect the natural flow of earth that gave birth to clay. Every aspect of this concept is as organic as how ashes melt on hot, incandescent surfaces of pots, creating its own whimsical glaze.

Forming earth not with machines but by bare hands, Poemi is a pottery studio that transforms clay into anything that other minerals cannot achieve. The identity flows with the natural color of clay while the imperfect and organic shapes surrounding the brand name is molded with inspiration from the individually unique forms of the brand’s products. Its collaterals’ textures reflect that of the pieces for continuity, molded to be as distinctive as its function creating a cohesive overall design.

Design Language:
Raw → Earthy → Sustainable → Refined