Evolve wanted to:

• Improve ad relevance scores on both Google and Facebook.
• Increase landing page conversion rates.
• Optimize advertising spend.
• Reduce the cost per qualified lead and acquisition.
• Scale personalized landing page experiences without hiring dedicated CRO or development resources.

The Challange

Before partnering with Instapage, Evolve faced several obstacles:

• A two-sided business model targeting both homeowners and vacation renters, requiring different messaging and experiences.
• Heavy dependence on paid advertising for customer acquisition.
• Reduced marketing budgets during the COVID-19 period.
• Limited internal resources—primarily a HubSpot account and a graphic designer.
• No dedicated web developer or conversion rate optimization (CRO) specialist.
• Difficulty creating and scaling personalized landing pages for different audience segments.

The Solution

After implementing Instapage's personalized landing page experiences:

Facebook Campaigns

• Conversion rate increased by 69%.
• Cost per acquisition dropped to 41% of the original CPA.

Google Campaigns

• Conversion rate increased by 89%.
• Cost per acquisition dropped to 49% of the original CPA.

Business Impact

• More relevant post-click experiences for different audience segments.
• Better utilization of advertising budget.
• Higher-performing landing pages across key acquisition campaigns.
• Foundation for future personalization and funnel optimization initiatives.

Executive Takeaway

By replacing generic landing pages with personalized, conversion-optimized experiences, Evolve achieved substantial gains in conversion efficiency—up to 89% higher conversion rates and more than 50% lower acquisition costs across its major advertising channels.

This project was created by Instapage under my creative direction.